We are looking for a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns to promote our brand and drive engagement.
Responsibilities
Plan and execute digital marketing campaigns: SEM, email, social media & display
advertising campaigns. Leverage property portals, Facebook & LinkedIn as performance
channels.
Manage & optimize performance media channels with a strong focus on lead generation &
deliver quality leads within the set CPL goals.
Managing online brand and project campaigns to raise brand awareness.
Should have experience in identifying target audiences across devices and devising digital
campaigns that engage, inform and motivate the user to take desired action.
Measure and report the performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs).
Identify trends, insights and optimize spends as well as performance based on the insights.
Should have experience in A/B and multivariate testing & optimization.
Should have strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points. Should have experience in optimizing
landing pages and user funnels.
Collaborate with agencies, publishers, ad-networks and other vendor partners.
Overall responsibility for media strategy and planning to deliver leads and walk-ins and
revenue generation as per the target.
Requirements
A Post Graduation degree
Strong knowledge of SEO, SEM, PPC, social media, email marketing, and content
marketing best practices
Excellent written and verbal communication skills, including copywriting and editing
Ability to work independently and in a team environment, managing multiple projects and
priorities simultaneously
Strong analytical skills and attention to detail, with a track record of using data to inform
decision-making
Creativity and a passion for digital marketing and emerging technologies.
